Marketing Vehicles for Uptown Swirl business (Uptown Swirl):

Marketing is more than advertising. It refers to delivering value and benefits by creating products and services that will meet the needs and wants of customers. Another important component of marketing involves delivering the products at a price the consumer is willing to pay and making the products available in places where they are willing and able to buy them. A marketing vehicle is a specific tool that is used to deliver an advertisement to an intended audience.

1. Identify the marketing vehicles you will use at your Non-Alcoholic Business (NAB) (Uptown Swirl).

Marketing Vehicles for Uptown Swirl are:  Media Advertisement forums:

>  Social Networking: Facebook; Tweet; Radio Broadcast; Newspaper)

>  Sampling of Products

>  Flyers

>  Promotions

>  Email Mailings

>  Website (Uptown Swirl’s Website)

2. Describe each 9-methods of advertisement and explain why it is a good tool to reach your target market. (Must include the format listed below with the below requirements.

>  Detailed Specifics (9-Market Vehicles for Uptown Swirl)

>  Frequency

>  Cost Per Year

Remarks:    I have included additional information about Uptown Swirl as a resource.  The response must be detailed and answer the primary question and sub-part of the primary question.  Write clearly, concisely, use proper grammar and writing mechanics. You must use APA format and cite (2) references.

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