Week 8 – Assignment: Generate a Strategic Plan with Mission and Vision for Sustainable Innovation
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Due December 22 at 11:59 PM
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For this assignment, you will take each of the elements addressed earlier in the class and develop a strategic plan for a publicly-traded company of your choice, which was researched using the annual stock report website, company website, and other financial reporting websites. Be sure your plan includes the following:
1. Share the mission statement.
2. Include the vision statement.
3. Identify any stated strategic goals.
4. Produce a SWOT and PEST analysis.
5. Assess the company’s competitive advantages.
6. Provide a corporate strategic plan for sustained innovation in a global marketplace.
7. Close the paper by addressing recommended solutions for sustained innovation, in light of any potential disruptive innovation.
Length: The paper should be 10-15 pages, not including a cover page or references. Please consider adding an appendix for any figures or tables.
References: Include at least 8 scholarly resources.
Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
Strategic Planning Toward Sustainable Innovation
Throughout this course, you have analyzed organizational capabilities with an eye toward competitive advantage. You assessed an organization’s strengths and weaknesses using both a SWOT and a PEST analysis. You then used this to examine the mission, vision, and strategic planning of an organization. All of this was done so that you could see how each of the component pieces fit into the landscape of an innovative and sustainable enterprise competing in a global market. You also examined the impact of disruptive innovation and the Human Resource and technology interaction and the critical need to manage those together.
As you have seen from the previous week’s assignment, there is a lot to know, assess, and plan to lead an innovative and competitive organization. Each of these elements on their own is important, but they are of little value without a strategic plan to ensure organizational success, mission, goals, and vision are met. That strategic vision comes from leaders who can see each of these independent elements as puzzle pieces with a much broader perspective. All of this must be affected with a vision towards not just singular improvement but sustainable strategically managed innovation. Please note, you will research your company by searching and viewing for the annual stock report for your selected company, company web pages, and other financial reporting websites. You should also use any additional resources used for other assignments in this course. You may wish to use a general internet search engine and search for the term “annual reports.”
Be sure to review all course resources carefully. You are expected to apply the information from these resources when you prepare your assignments.