Week 4

Week 4

Week 4 – Assignment: Investigate Methods to Increase Innovation and Meet Strategic Objectives


Task: Submit to complete this assignment

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Due November 24 at 11:59 PM

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Assignment Instructions: For this assignment, you will act as a consultant for your employer or the company of your choice. Your assignment is to prepare a slide presentation with three to five change recommendations for addressing customer needs and building an ecosystem for innovation.

To do this, you will need to answer the following questions for your recommendations.

· Where will your innovations take the company in the future?

· How will the changes help the company to reach consumers and the right time?

· How will these recommendations for innovation affect the company’s competitive advantage?

Your answers should be brief and provide a well-developed recommendation. Please keep in mind, this is a presentation, and you will need to include notes for your slides to share the key details that you are not able to include in the bullets on your slides.

Length:  Your slide presentation should be 8-12 slides. This will include a title slide and a reference slide.

References: Include at least 3-5 scholarly resources.

Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Identifying and Increasing Innovation Opportunities

One of the keys to a successful and sustainable business is the need to identify and increase the opportunities for innovation. Identifying opportunities for innovation is often viewed with a perception that it is only within the domain of technology companies to be innovative. Although innovation and technology are not synonyms, they are often used interchangeably. Technology is common in your jargon and communication. You use computers, smartphones, and other appliances that are connected to the Internet. The type of research and development needed in this market space is all about innovation. However, innovation can come in seemingly non-technology related packages as well.

Almost anything that an organization can do to be more efficient, competitive, and better focused on customer service, all while reducing costs, can be classified as innovative.

Be sure to review this week’s resources carefully.

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