Strategic marketing

Research the Mission Statements of 3 companies that you admire or support (you may find on the company’s website. (please refrain from Apple, Microsoft, Google, etc.)

  1. What are the industries of the 3 companies that you have chosen?
  2. Are the companies’ mission statements aligned with the marketing strategy?
  3. Where is the company’s place within its industry? (ex. Leading, lagging, first-mover)
  4. What is the company’s market share within its industry?

Sample Solution

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