Research the Mission Statements of 3 companies that you admire or support (you may find on the company’s website. (please refrain from Apple, Microsoft, Google, etc.)
- What are the industries of the 3 companies that you have chosen?
- Are the companies’ mission statements aligned with the marketing strategy?
- Where is the company’s place within its industry? (ex. Leading, lagging, first-mover)
- What is the company’s market share within its industry?
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