Promotion and Pricing Strategies

With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.

Using the business from Assignment 2, write a three to four (3-4) page paper in which you:
Identify its primary target market.

Specify three (3) methods you will use to research customer needs and wants.

Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement/distribution.

Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.

Include at least two (2) references outside the textbook.

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