Pinky Jamal is an UMB MBA student believes that investors are risk-averse return-seekers; i., investors like returns and dislike risk.

Pinky Jamal is an UMB MBA student believes that investors are risk-averse return-seekers; i.e., investors like returns and dislike risk. If it is true, she was wondering, why do we contend that only systematic risk and not total risk is important?

 
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