Market Selection

  • Type of paper Assignment
  • Subject Business
  • Number of pages 2
  • Format of citation APA
  • Number of cited resources  2
  • Type of service  Writing

My country is  Japan,  For your final SLP, pretend that an American corporation hired you to  write a report on whether or not they should enter the country that you  have been researching for your Modules 1-3 SLP assignments. You have  already done a lot of research on many of the cultural, financial,  legal, and political aspects of doing business in your country, which  you can use as part of your overall recommendation. However, you also  need to consider other factors, such as the potential size of the market  that your country has to offer. If your country has very few consumers,  then it will not be a wise decision to enter the country no matter how  strong the legal or political system. One resource to use for your report is Michigan State University’s  Market Potential Index (http://globaledge.msu.edu/mpi/2014). This index  focuses mostly on various aspects of the size or growth of the consumer  market in each country, which should provide some valuable information  in making your recommendation. But don’t rely just on this index. Do  some additional research on factors that you think make your country an  attractive or unattractive market for an American company and use some  of de Kluyver’s (2012) guidelines on country selection as part of your  paper. When you have finished your research, write a 2- to 3-page paper with  the following information: What are the positive aspects of your country that would make it an  attractive market for an American corporation? Consider all of the main  factors that you researched regarding your country for Modules 1-3 plus  additional research for Module 4 on market potential. What are the negative aspects of your country that would make it an  unattractive market for an American corporation? Consider all of the  main factors that you researched regarding your country for Modules 1-3  plus additional research for Module 4 on market potential. Overall, what is your recommendation for the American company that hired  you to write this report? Do the positives outweigh the negatives? Or  vice versa? Explain your reasoning.

 
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