Q. This week we focus on creating customer value in a cross cultural market. The research paper – The Role of Relationships in Service Failure: A Cross-Cultural Study—United States, China, and Korea. Use any and all of the resources attached Power Point, McKinsey research papers, and the TedX videos (LINKS ATTACHED BELOW). With the information from the resources, tell us how it relates to the research paper. Your discussion will be an overview with many specifics, or more of an overview with less specifics, depending upon the paper.