Discussion Papers

Discussion Papers

Requirement for each discussion: 350-370 words/ APA format/ 2 references at least

Discussion 2 Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.

Discussion 3 Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.

Discussion 4 Select a problem that a firm might have bringing out a new product or service and discuss how the firm could overcome that problem.

Discussion 5 Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.

Discussion 6 Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?

Discussion 7 Discuss the role of demographics in relationship to integrated marketing communications.

Discussion 8 Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective.

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