For this week’s discussion, we will expand on the non-alcoholic beverage business you began developing in the Week 1 discussion. As part of your business plan, you will be required to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in Assignment 2.
For this week’s discussion, please respond to the following:
- Discuss three OPPORTUNITIES you can identify for your NAB business. Briefly describe each and clarify how your business can grow by pursuing each opportunity.
The designated name of the non alcoholic beverage company that I would create is Yummy Cup. The name is symbolic and significant in many aspects. It serves to notify customers that the beverages that would emanate from the company will be purely made using natural ingredients. The name will establish a distinction with market rivals that have established a reputation of misleading customers. Consumers are made to believe that they are consuming natural supplements while in reality they are drinking chemicals. The surge in lifestyle diseases like obesity and diabetes can be attributed to such factors (Zheng, Huang, & Ross, 2019).
Describe the beverage you will produce
Our company will specialize in producing fruit beverages. Citrus, lemon, and orange flavors will all be available for consumers. The ingredients that will be utilized will be fruit based. Few certified chemicals will be utilized in preservation. We will observe the recommended health limits. The distinctive taste and quality of our beverages will be noticeable to our customers.
Develop your company’s Mission Statement
To be a global leader in the production of fruit beverages that meet customer needs. We endeavor to consistently meet the obligations of our stakeholders to foster mutual benefits.