Coffee Drinker User Experience

The goal of the assignment is to use course concepts to understand the coffee drinking experience. Specifically, you will write a short paper that analyzes an in-depth interview you will conduct with a coffee drinker. For Assignment 2, pretend you work for a User Experience (UX) research company who has been hired by UC Coffee Company to learn more about coffee drinkers. The company is interested in 3 topics in particular: 1) how people become coffee drinkers; 2) what coffee drinkers see as good vs bad coffee (and what distinguishes the two); and 3) the everyday practices that characterize how people drink coffee. You will choose which of these topics to tackle in your in-depth interview and short paper.

The full prompt (including major steps involved, guidelines, rubric for assessment, and other things) can be found here:

 

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