Research on the Internet a recent public relations campaign that was undertaken to address a corporate scandal or misbehavior by a government official or celebrity, and study what part ethics played in the campaign, whether positively or negatively.
Please respond to the following:
Imagine that you are developing a public relations plan for a business you frequently patronize. Identify a problem or opportunity facing that business. Explain in detail how you might apply each of the four basic steps of a public relations plan (see “ Conceptualizing the Public Relations Plan” in Chapter 5) when developing a plan for that business to address the problem or opportunity.
Chapter 5, “Implementing Public Relations Programs,” discusses a number of public relations duties. Choose the most challenging of these duties and explain why it is more difficult than the others.