Airbnb Case Questions

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Airbnb Case Questions

read the case first then answer the questions Contrast the Airbnb customer value proposition with chain hotels/motels, and single proprietor bed and breakfasts.

  1. Contrast the Airbnb customer value proposition with chain hotels/motels, and single proprietor bed and breakfasts.
  2. What are the biggest strengths and weaknesses of chain hotels/motels, single proprietor bed and breakfasts and Airbnb?
  3. How has the lodging consumer changed?
  4. How does the Airbnb customer value proposition address this change?
  5. What key factors are likely to determine the success or failure of Airbnb?
  6. What recommendations do you suggest for Airbnb to improve its competitive position while mitigating current and future risks?
 
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